Despite a worldwide financial crisis and resulting recession, hot tub sales in 2010 have amazingly ridden the economic storm with surprising buoyancy (excuse the pun!) writes Nick Clamp, Editor-in-Chief of WhatSpa? Magazine.
“At the beginning of the year just about everyone in the UK hot tubs industry was on tenterhooks regarding the general state of the economy and how would affect big ticket retail sales in general and hot tub sales in particular” says Nick
He goes on “the economic media were stirring up a storm and scaring us to the point of retail petrification…throw in the uncertainty of a mid-year General Election and there is little wonder that all retailers were nervous about the months ahead.
“Thankfully with the benefit of hindsight, the hot tub industry’s worries were misfounded and 2010 has been a very bright year. There were casualties and business failures in 2008 and 2009 and the industry is still right-sizing for its current scope which is probably half the size of its early noughties highs in unit volume terms. The hot tub retailers that remain in the UK are now those businesses that are seriously in it for the long term future and we are rid of the quick buck merchants who saw the hot tub industry as the route to an instant fortune” says Nick.
He explains “We are by no means out of the woods yet with some serious fallout from the Coalition Government’s austerity measures to come, but with over 200,000 hot tubs now in homes and gardens around the UK, the word of mouth is very much out there from owners who love their hot tubs. With plenty of stress to come, there’s no better way to escape the woes of the day than with a relaxing dip in the warm swirling water of your very own hot tub”.
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