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Privacy policy

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Privacy policy

This site is owned and operated by What Spa? Magazine. Your privacy on the Internet is of the utmost importance to us. At What Spa?, we want to make your experience online satisfying and safe.

About What Spa? Magazine

What Spa? Magazine is the leading UK consumer guide to hot tubs, swimspas, sauna and steamrooms and other home leisure equipment.  Our staff are constantly researching the UK and world markets to ensure that we have the very latest product and supplier information so that we can give the very best advice to UK couples and families who are considering the purchase of home spa equipment.

We have developed a range of media channels to help UK homeowners to research the hot tub market including but not limited to:

What Spa? Magazine - The leading UK consumer hot tub magazine. - Our UK hot tub web portal. - Our new specialist hot tub comparison website.

Website Usage Privacy

In normal browing of our websites, What Spa? does not collect any personally identifiable information about you or your computer equipment or software.

Therefore unless you have voluntarily provided us with personal information, we do not know your name, email address, or any other data that would personally identify you now or in the future.

Optional Voluntarily Information

Because we gather certain types of voluntary information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

What Spa? gathers the following voluntary information about users:

Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, to participate in our message boards or forums, to email a friend, to request brochures, to submit garden ideas photographs and from participation in polls and surveys:

Optional Voluntary Information

We offer the following free services, which require some type of voluntary submission of personal information by users:

  1. Electronic newsletters policy (Dispatches)

    We will offer a free electronic newsletter to users. What Spa? gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.

  2. Message boards/forums policy

    Users of the site's Message Boards and Forums must register separately for these services (both are free of charge) in order to post messages, although they needn't register to visit the site. During registration the user is required to supply a username, password, and email address.

  3. "E-mail this to a friend" policy

    Our site users can choose to electronically forward a link, page, or documents to someone else by clicking "e-mail this to a friend". The user must provide their email address, as well as that of the recipient. This information is used only in the case of transmission errors and, of course, to let the recipient know who sent the email. The information is not used for any other purpose.

  4. Polling

    We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. What Spa? may use a system to "tag" users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.

  5. Surveys

    What Spa? may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We never share any of this information about specific individuals with any third party.

  6. Magazine & Brochure Requests

    When a visitor requests a copy of What Spa? magazine or related literature from our websites or publications, What Spa? collects personally identifiable information about the requester, including but not limited to your name, postal address, telephone, and email to complete your request. This information will be forwarded to our fulfilment house in order to process the mailing of your free copy of What Spa? Magazine. 

    The information that you provide will be sent via the What Spa? affiliate network and automatically forwarded to one or more of our affiliate partners who locally offers the types of hot tub or swimspa product(s) you have identified. Our affiliate partners include but are not limited to, wet leisure distributors and retailers. After our affiliate partner(s) receive your request for information, you further authorise them to contact you directly via phone, e-mail or other communications to send you marketing & promotional information related to their products and services.

  7. Discount Vouchers Requests

    When a visitor requests a personalised discount voucher, the voucher will be generated and emailed to you along with a copy to the relevant retailer of the product associated with the voucher.  In order that your discount voucher can be validated and processed by the retailer, the unique serial number of the voucher, along with your name, email address and telephone number will be disclosed to the retailer.  By requesting a voucher you give your consent for the above information to be disclosed for the purposes of validation and redemption of the voucher.

Usage tracking

What Spa? tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. What Spa? does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).

What Spa? sometimes tracks and catalogs the search terms that users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.


We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. What Spa? uses cookies to track user traffic patterns (as described above). Our advertising system delivers a one-time cookie to better track ad impressions and click rates.

You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in message boards, forums, polling and surveys.

Opt-Out Policy

We give users options wherever necessary and practical. Such choices include:

Opting not to register to receive our electronic newsletters.

Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.

Your Consent

By using this site, you consent to the collection and use of this information by What Spa?. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Contact Details, and What Spa? Magazine are trading divisions of Deep Blue Leisure Ltd, Registered in England Company Reg 4592955. VAT Reg No 809 1259 30. Registered office: Bridge House, Gainsborough Road, Bawtry, Doncaster. DN10 6HT

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