In what has arguably been the perfect storm for seasonal businesses, namely a depressed economyÂ coupled with the worst summer weather on record, one young entrepreneur is sailing a trend-buckingÂ course through it all with their latest, rather unique, proposition.
Alex Kemsley, managing director of the Waterstream Group based on the Handcross Garden Centre on theÂ A23 just south of Crawley, is so confident that we’re in for an Indian Summer, that he is guaranteeing theÂ sunshine for anyone who buys a pool or a hot tub from them over Â£6,000 between now and the official endÂ of British Summer Time – and paying them in hard cash if he’s wrong!
Alex says, “No, we’ve not gone completely mad! But we are so confident that it’s going to be gloriousÂ between now and midnight on October 28th, that we’re going to give back Â£5 for every day it rains toÂ anyone who buys a selected pool or hot tub between the date of their purchase and the end of BST. We’veÂ been told that we could potentially be giving back a lot of money, but it’s a bit of fun and encouragementÂ for all our staff to be out every day doing a sun dance! It’s also to highlight that, hot tubs in particular, areÂ at their most invigorating and enjoyable when used in showers of rain or snow”.
Clearly there is some small print, but the essence of the promotion is that if the Met Office (to ensure it’s allÂ fair and above board) record any precipitation during a 24 hour period in the customer’s postcode, they getÂ Â£5 cash back for every day that happens between now and the end of British Summer TIme in October.Bizarrely, it appears that Waterstream could be on to something with their predictions, as temperaturesÂ are forecast to hit 30Â°C in the south east this weekend!